1. About the Department
The Department is offering Post Graduate, Under Graduate programmes to produce graduates to be leaders of the media industry with a sense of high morality, advanced skills and insightful attitudes in the fields of Journalism, Mass Communication, Public Relations, Advertising and other media related professions.
As per the guidelines given by the university authorities to implement all UG programmes in semester mode under the Choice Based Credit System (CBCS). According to the UGC nomenclature Journalism is offered by the Department in place of MCPR as one of the optional at UG level from the Academic Year 2017-18. The Department is also offering M. A. (Journalism and Mass Communication), in semester mode from the Academic Year 2018-19.
2. Under Graduate Level
The Department is offering Journalism as one of the optional subjects at UG level under CBCS pattern from the academic year 2017-18 in English and Telugu Media. The courses offered in this discipline focus on core subject areas of journalism, communication, corporate communication, advertising and public relations that are expected to develop, enhance and improve the quality of human resources in media industry, corporate communications and public relations.
Structure
Year | SemesterNo. | Course No. | Course Title | No. ofCredits | Marks |
FirstYear | I | DSC – I | Introduction to Mass Communication and Journalism | 5 | 100 |
II | DSC – II | Print Media | 5 | 100 | |
SecondYear | III | DSC – III | Electronic Media | 5 | 100 |
IV | DSC – IV | Information Technology and Digital Media | 5 | 100 | |
ThirdYear | V | DSC – V | Public Relations | 5 | 100 |
DSE – VI (A & B) | (A) Corporate Publicationsor(B) Telugu Journalism | 55 | 100100 | ||
VI | DSC – VII | Fundamentals of Advertising | 5 | 100 | |
DSE – VIII (A & B) | (A) Media Laws and Ethicsor(B) Specialized Reporting | 55 | 100100 | ||
SEC | 1. Photo Journalism | ||||
2. Media and Society |
3. Post Graduate Level
The department has introduced Post Graduation Programme (MA Journalism and Mass Communication) from the Academic Year 2018-19 onwards in English medium in Semester mode. The two-year MA programme syllabus comprises 20 courses including Project Report, to produce graduates to be leaders of the media industry with a sense of high morality, advanced skills and insightful attitudes in the field of mass media.
M. A. (Journalism and Mass Communication)
Course Structure:
I – YEAR
Semester – I
- Basics of Communication and Journalism
- Communication Theories
- History of Media
- Writing and Reporting for Media
- Broadcast Media
Semester – II
- Media Laws and Ethics
- Editing for Media
- Broadcast Journalism Practices
- ICT and New Media
- Media Management
II – YEAR
Semester – III
- Advertising
- Development Communication
- Global Communication
- Communication Research (Quantitative)
- Digital Journalism
Semester – IV
- Public Relations
- Rural Communication
- Communication Research (Qualitative)
- Media Literacy
- Project Report and Viva-Voce
4. Objectives of the Journalism Programmes:
- To prepare students to be able to work in a mass media organization and to shape them as leaders in the respective chosen profession.
- To offer programmes and conduct research that is socially relevant
- To offer programmes, conduct seminars and workshops that will lead to the development, enhancement and improvement of human resources in media industry.
- To meet contemporary regional and national needs in media/ corporate communication industry.
- To produce scholar graduates with strong academic knowledge and professional skills so as to prepare them to join a media / corporate communication / public relations related profession.
- To produce graduates to be the leaders in journalism, mass communication and social development.
- To design a road map for succeeding in the journalism profession